Let’s be honest – if you are a business owner in Kolkata, you have probably heard these two terms a hundred times, SEO and PPC! However, if you are wondering which one would be the best for your business in 2025, then the honest answer is, it depends on your goals, timeline and budget.
Some businesses want fast results while others want to play the long game. In this blog we will discuss which one among the two would be the best for you and your business – enabling you to make better and informed choices amongst the two! So let us get started and get real time insights from the best digital marketing company in Kolkata!
How to Know if Your Business is Better Suited for SEO or PPC? Known from the Best Digital Marketing Company in Kolkata!
Need Results Fast? Go for PPC
If you have just launched a new business or product and want leads this week – PPC is the smartest move to make! You can start running Google Ads today and appear on page 1 tomorrow.
But remember that you are paying for each click, and if in any case you stop paying, the traffic stops too.
Usually PPC is recommended when:
- You need leads urgently
- You are running a limited-time offer or promotion
- You are in a highly competitive market where SEO would take time to breakthrough.
PPC gives you the initial push, and when done right, it can bring solid leads.
Playing the Long Game? Invest in SEO
Unlike ads, SEO does not happen overnight. It takes time – typically 3 – 6 months, and sometimes longer depending on what your industry is and how competitive it is. But when your site begins ranking well in Google, you begin receiving organic traffic and that’s where true long term value begins.
When individuals search for something on Google, they tend to overlook the ads on top of the page and click on the organic (normal) search results instead. Why? Because they feel more trustworthy – means they weren’t paid for, they earned their reputation based on quality and relevance.
So when your company appears naturally (without advertisements), individuals are more inclined to believe you. It appears more genuine and this trust can bring about additional clicks, leads and far better relationships in the longer term.
SEO is generally suggested when:
- You are creating a long term presence
- You desire to decrease paid advertisement spend over a period of time
- You are interested in steady and organic traffic
Still Not Sure? Then do Both – But the Smart Way
If you are feeling stuck between SEO and PPC, here is a simple truth : you don’t always have to choose one over the other.
In fact many businesses find that using both together gives the best results – when done wisely.
If you start with PPC you get to see results instantly. It is considered great for bringing leads right away if you are just starting out or want leads fast!
At the same time, building up with SEO is a slow and steady process. This takes a longer time but once your site starts ranking well on Google, you won’t need to pay for every single click anymore – and this adds up to big savings in the long run.
Not Sure which One to Try – Ask the Experts!
At the end of the day, both SEO and PPC can work – but it is all about using them wisely! If you need quick results you can always go for PPC, and on the other hand, if you are focusing on getting long term results SEO would be worth the investment.
No matter what path you choose, make sure it is well aligned with your business goals. Still if you are unsure, you can always consult the best digital marketing company in Kolkata professionals like, Onqanet Technologies whose expert professionals will be available round the corner to help you make the right decision! Remember you are not just chasing traffic, but you are bringing in the right traffic that turns into promising customers.
