• Once you are done with platform selection, next majoy step is to finalize the keywords. Keywords play pivotal role in advertising as by choosing keywords we make clear that they are going to match user search queries. We bid on these keywords particularly representing the maximum amount you are ready to pay each time an user clicks on your ad.
• Next step is crafting compelling ad copy. The ad copy should highlight your main intent and enticing enough for users to click. The format might vary depending upon the type of platform, but most of them gives text based ads option and some offer image and video ad choices.
• Last step is, when an user clicks on your ad, he or she will be redirected to your specific page of website called landing page. Make sure your landing page is well optimized as per the information you wish to provide and clear call to action.

Significance of PPC:

• Targeted reach: PPC gives benefit of targeting very specific audience on the basis of their interests, demographics, online behaviour and even location.
• Measurable results: All the ad campaign platforms offer detailed analytics, which allows you to keep track on your budget, clicks, impressions and conversions. This data related to your ad performance would lead you to refine your approach and maximize your return on investment.
• Faster outcomes: Unlike SEO, PPC is delivers quick result. If your campaign has a well structured ad and budget, you can get visitors even immediately.