How SEO works?

Search engines crawl: Search engine crawls are done by Google bots, which is a software. This software scrolls and travels through the whole website in order to discover and index the webpages. The process helps them to understand the content and intent of the website.

Relevancy: In SEO it is said that relevancy is key. This means search engines list the results as per the relevancy of your website’s content for the searched query. The search query is called keyword and how well your website content addresses those keywords.

User Experience: For search engines, user experience is of utmost importance. They priortize those websites that caters a smooth user practice. This includes feature like good website speed, clear and easy to understand website structure, and mobile compatibility.

SEO is ongoing process, you need to work continuosly to maintain rankings organically. Also search engine algorithms are evolving,  so it is vital to keep track of it and try out best practices. Well there is no set guaranteed short cut to succeed in top search results but a well executed SEO plan can definitely lead to improve visibility and traffic notably.