Royal Botanica Case Study

Overview

Royal Botanica, a natural beauty product brand, embarked on its journey in 2012, specializing in offering a diverse range of natural skin and hair care products. Committed to using high-quality, natural ingredients such as fruits, plants, and flowers, Royal Botanica quickly gained trust and recognition in the organic beauty products market. Onqanet Technologies played a pivotal role in establishing Royal Botanica as a reputable brand, fostering a loyal customer base through strategic digital marketing efforts.

Challenges

Despite the quality of its products, Royal Botanica faced the challenge of effectively selling beauty products online. The beauty products market is highly competitive, with consumers often choosing from a plethora of options across various online platforms. To carve a niche for itself in this crowded market and attract a percentage of consumers, Royal Botanica sought the expertise of Onqanet Technologies.

Technology

Onqanet Technologies implemented a comprehensive digital marketing strategy for Royal Botanica, utilizing various tools and techniques. Search Engine Optimization (SEO), Google Ads, and app promotion were key components of this approach. The focus was on creating brand awareness, enhancing the user experience on both the app and website, increasing website traffic, and improving the rate of conversion. The combination of SEO and Google Ads aimed to promote Royal Botanica’s products and expand its market presence.

Solution

The implementation of digital marketing tools by Onqanet Technologies yielded significant and measurable results for Royal Botanica:

• Achieved a 40% reach and engagement, enhancing brand visibility.
• Realized a 35% increase in conversion rates, indicating improved customer engagement and sales.
• Experienced a 30% rise in new customers and per-day orders, reflecting the effectiveness of the digital marketing strategies.

As a result of these efforts, the average monthly sales for Royal Botanica currently stand at 1,20,000. Onqanet Technologies has successfully fulfilled the objectives set out by Royal Botanica, demonstrating its prowess in navigating competitive markets and delivering tangible results. Ongoing efforts are focused on continuous improvement and refinement to sustain and build upon the achieved success.