Justopal Case Study

Overview

Just Opal, an established e-commerce platform specializing in opal sales, has successfully operated for the past decade. Catering to a global audience, the platform offers an extensive range of opal products, including women’s rings, earrings, pendants, and men’s rings. Distinguished by its commitment to quality, Just Opal ships products worldwide, accompanied by a certificate of authenticity for every opal. Operating exclusively online has allowed Just Opal to provide Australian opals at competitive prices, backed by a robust money-back guarantee. Seeking to expand its market reach and increase sales globally, Just Opal partnered with Onqanet Technologies for strategic solutions.

Challenges

The primary challenge for Just Opal was to enhance its sales and extend its market presence beyond Australia. Onqanet Technologies embraced this challenge, initiating a five-year collaboration aimed at significantly increasing sales and expanding the global footprint of Just Opal.

Technology

To address the challenges at hand, Onqanet Technologies implemented a multifaceted approach, leveraging various digital marketing strategies over the course of five years. The team focused on running targeted Facebook and Google ads, allocating a monthly budget to optimize reach and engagement. The combination of organic and paid social media posts contributed to a substantial increase in Just Opal’s market visibility. In a recent development, the incorporation of Pinterest as part of the marketing strategy proved highly effective, establishing a brand presence within a month.

Solution

Onqanet Technologies’ commitment and expertise in digital marketing strategies yielded significant results for Just Opal. The monthly sales figures have seen a remarkable average increase, currently standing at $6658.90. Through the strategic implementation of Facebook and Google ads, coupled with the organic growth achieved through Pinterest, Just Opal has successfully achieved its goal of increasing sales and reaching a global market.

This long-term collaboration exemplifies Onqanet Technologies’ dedication to providing tailored solutions that align with the unique objectives of its clients. Just Opal now stands as a testament to the success that can be achieved through innovative digital marketing strategies and effective collaboration with experienced partners.