When it comes to growing your business online, having a great website isn’t enough! You need to make sure that people can find it! That’s where technical SEO steps in – the behind-the-scenes work that ensures your website becomes easy for search engines like Google to crawl, index and rank! In this blog, we will discuss some of the best technical SEO tips taken from the best SEO agency in Kolkata, so let us get started!
Your Website Deserves More than Just Good Looks – Know How!
Make sure your site is mobile-friendly
These days, most people browse on their phones, not on their laptops. So if your website looks weird or loads badly on mobile, you are going to lose visitors fast! To avoid this, you can check your website on the phone. If you see that it is hard to read or you need to zoom in to click something, it’s time for a mobile-friendly update!
Speed up your Website
People are impatient, and let’s be honest, so are we! If your site takes forever to load, visitors will leave before they even see what your services are! To avoid this, you can try these simple fixes:
1. Use smaller and compressed images.
2. Don’t overload your site with too many animations or popups.
3. Ask your developer to clean up the code and enable caching. These two small changes can make your website load quicker, which would automatically lead to better Google rankings!
Fix Broken Links and Redirects
Ever clicked on a page and saw a “404 – Page Not Found” message? Annoying right? Google hates it too!
So what can you do? Check your site once a month! You can use free tools like Broken Link Checker that point out what links are broken, so that you can fix or redirect them properly!
Use a clean and crawlable URL structure
When we talk about age URLs – which are web addresses people see and click on – it’s important to keep them short, clear and easy to understand.
Instead of using long and confusing links, full of random letters, numbers and symbols, try to use words that describe what the page is about.
Add an XML Sitemap
A site map is like a cheat sheet for Google. It is a list of all the pages on our website. It helps Google determine where to direct users and what to display in the search results.
You don’t have to make this map yourself (no need to type out every page manually). If you are using WordPress, there are tools (called as plugins), like Yoast SEO, that can automatically create a sitemap for you, by just clicking a button!
Once it is ready, you send it to Google through a free tool called the Google Search Console!
Secure your Site with HTTPS
If your website starts with HTTP instead of HTTPS, it means it is not secure. Visitors might see a warning sign indicating Not Secure in their browser when they visit your site.
By switching to HTTPS (which stands for Hypertext Transfer Protocol Secure), your website gets the following perks:
1. Better Security that protects your visitors’ data from hackers
2. More Trust, which makes people feel safe on secure sites
3. SEO Benefits, which means Google wants to protect people who are using its search engine. So, when your website is secure (uses HTTPS), Google sees it as a safe and trustworthy site.
Take the Stress out of SEO with Onqanet’s Expert Team!
Technical SEO doesn’t mean you need to be a computer genius. It is all about taking a few smart steps that would make your website perform better, improve its visibility and give your visitors a smooth and hassle-free experience!
So if you want expert help and guidance, partner with Onqanet Technologies, where professionals follow proven SEO techniques to every project, because they are bound to deliver real results. So don’t let complex algorithms or all the tech talk stress you out! Stay ahead of the curve and make your website rank higher with the best SEO agency in Kolkata! Schedule a consultation today!
